<![CDATA[Laura Strassman - Just My Opinion]]>Mon, 11 Dec 2023 16:57:14 -0800Weebly<![CDATA[If you have great clicks are your ads working?]]>Tue, 08 May 2018 19:54:37 GMThttps://www.menageriemarketing.com/just-my-opinion/if-you-have-great-clicks-are-your-ads-working
Are your online ads working?  Thinking about this today and I decided that this is a more complicated question than it first appears to be.

I have a friend running campaigns, testing ads that got great clicks way better than industry average but no one downloaded the white paper advertised- no results.

If you wrote the ad for a client you would probably say that the ad was great "just look at that click through rate" you'd say. On the other end the client  would be saying "nothing is happening, no new leads no one downloaded the white paper - i'm not advertising anymore". What's the truth here?

The truth is that you did your testing, you created an ad that attracted attention and  your ad is "good" but your offer is not- either because your audience doesn't care about your offer- or your message doesn't match the advertisement.

Back to the drawing board- I advise changing the offer first - if it was a white paper- offer a video or a free trial if you can. If that doesn't work then I would change the message entirely to attract an audience that wants what you have.

]]><![CDATA[If a picture is worth a thousand words....]]>Tue, 10 Jan 2017 15:39:47 GMThttps://www.menageriemarketing.com/just-my-opinion/if-a-picture-is-worth-a-thousand-wordsIf a picture is worth a thousand words, what must a video be worth?  Videos increase engagement on landing pages, assist in a touchless sales process, build audiences; but video can be very intimidating.  You don't want to spend a fortune on something that may be ephemeral, but you also don't want to look lame using shakey phone videos.  How do you know what to do?  

First of all - when considering video start with your message and your target audience.  you can use video production of all types if it is appropriate for what you are doing.  For example, lets say you want to provide some tips on how to use your software for trial customers.  It's totally appropriate to have an engineer or support person record some video on their computer and post it.  Now let's say you want to make a big splash at a trade show, and explain something new to an audience that is roaming around- that requires a much flashier production to catch people's eye- and keep them looking.
The starting point is the same- what do you want to say to whom?  

You dont have to choose between bad phone video or $50,000 productions - you do have to put some thought into what you are doing.  ]]>