Technical marketing professional experienced in cradle to grave product and marketing management-strategy and execution. Product Launches are a specialty.
check out "Stuff I've Done" for more information
It's all about the message
Product launches require someone to act as the switchboard operator. Everyone has to know their piece and execute it. but someone has to know all the pieces and have a vision.
Demand generation begins with understanding your audience and then approaching them where they are with something they want.
Content is the Fuel: blogs, email, videos, webpages, white papers, etc.
Product marketing is the fine art of taking the product vision, the customer's needs and the technical realities and putting them together into a phased execution plan to get to market.