Laura Strassman

When you need an extra pair of hands

Launching something new?  Preparing for busy season? Just not enough people to get things done?
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Technical marketing professional experienced in cradle to grave product and marketing management-strategy and execution. Product Launches are a specialty.
  • Product Marketing: positioning, messaging, content creation
  • Product Management: marketing requirements, alpha and beta test programs,  product roadmaps
  • Demand Generation- webinar programs, email copy, sales lead cycles, social media
check out "Stuff I've Done"  for more information
Stuff I've done

It's all about the message

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Product Launch

Product launches require someone to act as the switchboard operator. Everyone has to know their piece and execute it. but someone has to know all the pieces and have a vision.
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Demand Generation

Demand generation begins with understanding your audience and then approaching them where they are with something they want. 
Content is the Fuel: blogs, email, videos, webpages, white papers, etc.
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Product Marketing

Product marketing is the fine art of taking the product vision, the customer's needs and the technical realities and putting them together into a phased execution plan to get to market.
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Photos used under Creative Commons from G.A.I.N, Phil Sexton, wuestenigel
  • Home
  • About
  • Stuff I've done
  • Digital Marketing
  • Contact
  • Just My Opinion