Laura Strassman
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Content

Sure you need product materials like data sheets, and pricing tables.... but content is king for lead generation.

​That means creating educational, provocative, fun content to stand out from the crowd.

Books, articles, blogs, videos, podcasts. Create your message and then hammer it home using all the different channels. 

Content feeds your social media channels as well- adding substance to your chatter.
Recent Blog Posts:
  • How to Develop a Workplace Impairment Policy
  • Why Labor Unions Should Favor Impairment Testing

Writing Samples

Article
Performance Monitoring Across the Development Lifecycle
Blog Posts
Crowd Sourced Performance Monitoring 
Why Up/down Monitoring is not enough
When Bad Things Happen to Barn People
Data Sheet 
    Alertsite UXM from Smartbear

Video samples

Produced/Directed this professionally animated video
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Produced and edited this officially licensed ebook

It's all about the Message

Picture

Is Everyone Rowing in the Same Direction?

Do you feel like every time you do a presentation, write web content, talk to analysts, sales teams or customers that you are reinventing the wheel?
 
Strategize and agree on your message and you can move forward.


What's in a name? Often a name is a political hot potato, or a piece in a larger puzzle. There are methods that can be applied to the name game to reach a consensus more easily.

New Product Introductions

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There's a lot to consider when introducing  a new product. 

What does your launch list look like? Do you have a launch list?  How will you determine a go/ no go decision?  Have you remembered all the people that need to be notified? What story do you want to tell? Are the screen shots ready for the blog post? 
​

Someone has to know what all the pieces are & make them come together at the right time.

Not just Technology- all kinds of stuff

www.susannewinslade.com

Website for Equestrian trainer
Picture
Photograph by Laura Strassman
​Equestrian articles and blog postings
USEA Young Horse Event

Regular Contributor to
Horse Network
Art
​Funny little video for artist studio open house. Shot with Flip camera 
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  • Home
  • About
  • Stuff I've done
  • Digital Marketing
  • Contact
  • Just My Opinion