Sure you need product materials like data sheets, and pricing tables.... but content is king for lead generation.
That means creating educational, provocative, fun content to stand out from the crowd.
Books, articles, blogs, videos, podcasts. Create your message and then hammer it home using all the different channels.
Content feeds your social media channels as well- adding substance to your chatter.
Crowd Sourced Performance Monitoring
Alertsite UXM from Smartbear
Produced/Directed this professionally animated video
It's all about the Message
Is Everyone Rowing in the Same Direction?
Do you feel like every time you do a presentation, write web content, talk to analysts, sales teams or customers that you are reinventing the wheel?
Strategize and agree on your message and you can move forward.
What's in a name? Often a name is a political hot potato, or a piece in a larger puzzle. There are methods that can be applied to the name game to reach a consensus more easily.
New Product Introductions
There's a lot to consider when introducing a new product.
What does your launch list look like? Do you have a launch list? How will you determine a go/ no go decision? Have you remembered all the people that need to be notified? What story do you want to tell? Are the screen shots ready for the blog post?
Someone has to know what all the pieces are & make them come together at the right time.