Digital Marketing - it's not a stand alone item
The term 'Digital Marketing" is used to refer to both inbound and outbound marketing that takes place online. There is a bunch of acronyms like SEO and PPC to describe what you have to do; and terminology like engagement and subscribes to measure the effectiveness of what you did. I'm here to tell you that digital marketing does not stand alone - it is the distribution channel or mechanism for your marketing message and content.
So- do I do digital marketing? - of course, but first you need to know what your message is, have a strategy, create content and get the word out using an assortment of digital marketing methods.
This is how you entice everyone to look and promote your message/content. For example:
This is how you get found and get people to stay on the site.
Bricks and Mortar
Sometimes it's good to get out from behind the screen.