Avid Technology

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Technical marketing professional experienced in cradle to grave product and marketing management-strategy and execution. Product Launches are a specialty.

• Product Marketing: positioning, messaging, content creation
• Product Management: marketing requirements, alpha and beta test programs,  product roadmaps
• Demand Generation- webinar programs, email copy, sales lead cycles, social media

Product Launches

Product launches require someone to act as the switchboard operator. Everyone has to know their piece and execute it. but someone has to know all the pieces and have a vision.

Demand Generation

Demand generation begins with understanding your audience and then approaching them where they are with something they want.

Product Management

Product management is the fine art of taking the product vision, the customer's needs and the technical realities and putting them together into a phased execution plan that can go to market.

If you need some help with these kinds of things- check out "Stuff I've Done"  for more information